Coverage | 30th April, 2020

Media Coverage: CXO Today

According to the latest Fitch Rating report on April 23, 2020, the world economy is set to contract by 3.9% due to the restrictions implemented by countries fighting the COVID-19 the pandemic. With supply chains constricting, demand plummeting, and pricing erratic over the past couple of months, the economy...

Coverage | 24th April, 2020

Media Coverage: CXO Today

The most significant fallout of cryptocurrency crash of 2018 was that decision makers across industries sat up to take notice of the blockchain technology. As the fundamental concepts of blockchain — keeping a verified ledger account of all transactions — gained popularity, more and more people realised that blockchain could be...

| 24th April, 2020

Tapping into a distant memory, a time when surveys were conducted as a formality. Collecting data was an impassive process, undertaken to follow protocol, if we may say so. Now, the times have changed, and the collection of data is imperative for various reasons. Data collected is subject to inspection and analysis to form a foundation for relevant business decisions. Data acts as a...

Coverage | 7th April, 2020

Media Coverage: Business World

According to a recent study, only 45% of market research has an actual impact on business decisions. Clearly, market research has a considerable way to go in terms of keeping up with changing business needs - which is where technology comes in. The application of modern technology has brought about a paradigm shift in the...

| 1st April, 2020

The alarming spread of COVID-19 is deeply concerning to us at Markelytics. In trying times such as this, we want to address this issue and let our people know, we care. Therefore, to reach out and ensure the employees' safety in and out of the workplace, Markelytics has taken necessary steps to curb and tackle the spread of the novel COVID-19:

“Hope for the best, prepare for the worse” was...

| 19th February, 2020

Imagine you recently introduced a new vehicle in the market and you want to know how well it has been received by the audience but you don’t have the resources to get all the information OR you want to explore and engage qualified respondents knowledge OR you want to understand why your customers prefer your rival brand, it becomes an impediment when you don’t have the proper bandwidth to conduct market research.

...

Coverage | 10th January, 2020

Media Coverage: PCQuest

A little over a decade ago, customer experience was at its nascent stage. A brand reached out to its customers, potential or already existing base, through mass media, flyers, door-to-door campaigns or phone calls. It was through these interactions and in-store experience that a customer’s experience with the brand was defined.

The...

Coverage | 25th September, 2019

Media Coverage: Yourstory

It was the great British intellectual of the 19th century, Herbert Spencer, who famously observed that “every science is a foresight.” For science, foresight in everything; indeed science itself is foresight, simply because foresight is all about addressing a future problem before people even realise there could be a problem. The...

Career Blogs | 28th June, 2019
Deven Pajai, an exceptional leader and a market research whiz is one of the brilliant minds at Velocity MR, the full arm service of Markelytics solution. He always has the go-getter attitude that inspires his team to give their best and prove themselves at each step of their personal and career development.
 
He is often described as a...
Coverage | 16th May, 2019

Media Coverage: Entrepreneur India

The customer of today is a master puppeteer - it is the customer who has access to all the strings. Businesses can no longer afford to assume a brand-centric view. The customer is armed with multiple digital channels, and brand loyalty is a hard to find commodity. Companies need to be where customers are, understand their world and provide intuitive solutions...

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