| 19th February, 2020

Imagine you recently introduced a new vehicle in the market and you want to know how well it has been received by the audience but you don’t have the resources to get all the information OR you want to explore and engage qualified respondents knowledge OR you want to understand why your customers prefer your rival brand, it becomes an impediment when you don’t have the proper bandwidth to conduct market research.

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Coverage | 10th January, 2020

Media Coverage: PCQuest

A little over a decade ago, customer experience was at its nascent stage. A brand reached out to its customers, potential or already existing base, through mass media, flyers, door-to-door campaigns or phone calls. It was through these interactions and in-store experience that a customer’s experience with the brand was defined.

The...

Coverage | 25th September, 2019

Media Coverage: Yourstory

It was the great British intellectual of the 19th century, Herbert Spencer, who famously observed that “every science is a foresight.” For science, foresight in everything; indeed science itself is foresight, simply because foresight is all about addressing a future problem before people even realise there could be a problem. The...

Career Blogs | 28th June, 2019
Deven Pajai, an exceptional leader and a market research whiz is one of the brilliant minds at Velocity MR, the full arm service of Markelytics solution. He always has the go-getter attitude that inspires his team to give their best and prove themselves at each step of their personal and career development.
 
He is often described as a...
Coverage | 16th May, 2019

Media Coverage: Entrepreneur India

The customer of today is a master puppeteer - it is the customer who has access to all the strings. Businesses can no longer afford to assume a brand-centric view. The customer is armed with multiple digital channels, and brand loyalty is a hard to find commodity. Companies need to be where customers are, understand their world and provide intuitive solutions...

Career Blogs | 3rd May, 2019
Meet Priya Vasudev, an inspirational leader at work. She is a role model, who has constantly been looked up to and highly respected by her team and peers. Priya has been a Markelyte for over a decade now and every year she has outperformed, making her indispensable in the organization. But what makes her an exceptional individual is not defined just by her work, her personality...
Career Blogs | 26th March, 2019
Neba Martin Njombo, a positive, ambitious and amicable individual, started his journey at Markelytics as a trainee process specialist but through hard work and dedication, he now manages a data collection EU team. He made hard work as the core of his foundation and so his special motivational pill for his team is, not surprisingly – ‘Hard work leads to success and growth. We can...
Coverage | 15th March, 2019

Media Coverage: Your Story

In this age and time where the customer is the king, brands need to constantly question themselves if their product or service is keeping the customers happy enough to be recommended. Brands also need to keep in check customer complaints, suggestions, opinion, and most importantly the brand-related conversations which the...

Coverage | 12th February, 2019

Media Coverage: Finance Derivative

India’s banking and financial services sector is in the middle of a digital revolution. Just look at the number of digital payment apps available for download on your smartphone. From newspaper vendors to your milkman, many service providers are open to receiving payments via apps. Money transfer...

| 8th February, 2019

Every birthday in a person’s life depicts their journey so far, their experiences and the story of their life. For us, February 2, 2019, was something like that, similar to a birthday but much more special as it marked the completion of 15 glorious years of success.

It was an evening to celebrate the togetherness, recognize the stand-out performers and set the tone to reach the pinnacle. An inspiring welcome note by our Director, Rajesh Bodke apprised the august gathering of our...

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