Channel distribution encompasses the pathways through which products or services reach end consumers. In the B2B realm, this involves a complex network of intermediaries, wholesalers, retailers, and digital platforms. Efficient channel distribution not only enhances market reach but also streamlines operations, reduces costs, and amplifies revenue streams. Markelytics delves deep into the nuances of channel distribution, providing actionable insights that fuel strategic business growth. Our comprehensive suite of research services is tailored to decode the intricate dynamics of channel distribution, empowering businesses to make informed decisions and drive success.

Services Offered

Our channel distribution B2B research services encompass a wide array of methodologies, tailored to meet the unique needs and objectives of our clients:

Customer Journey Mapping

Map the end-to-end customer journey within your channel distribution network, identifying pain points, touchpoints, and opportunities for enhancement.

Channel Performance Evaluation

Assess the effectiveness and efficiency of existing channel partners, analyzing key metrics such as sales performance, market penetration, and customer satisfaction.

Digital Channel Optimization

Evaluate the impact of digital channels such as e-com platforms, social media, and online marketplaces on your distribution strategy, optimizing for maximum reach and conversion.

Market Segmentation Analysis

Identify and prioritize target segments within your channel distribution network based on demographic, geographic, and psychographic factors.

Competitor Benchmarking

Benchmark your channel distribution strategies against industry peers, uncovering best practices and areas for improvement.

Key Insights Areas

  • Channel Conflict Management - Strategies to mitigate conflicts that may arise between different channel partners, ensuring harmonious operations and maximized efficiency.
  • Channel Partner Profiling - Creating detailed profiles of channel partners to understand their capabilities, preferences, and alignment with your business objectives.
  • Direct vs. Indirect Distribution - Differentiating between direct sales to end customers and indirect sales through intermediaries such as wholesalers or retailers.
  • Distribution Channel Analysis - Assessing the structure and performance of distribution channels to identify strengths, weaknesses, and opportunities.
  • Advanced Tools : Leveraging state-of-the-art techniques and technologies, we go beyond surface-level insights to uncover hidden opportunities and potential pitfalls.

Why Choose Markelytics?


21 years of experience across industries

Quality Assurance

10-tier Automated Data Checks for Quality Results

Timely Delivery

24/6, Round the Clock Support Across Time zones

Customized Solutions

Bespoke Services as per your business needs

Global Reach

80+ Countries Operational Reach

Schedule a consultation now or contact us at to learn more about our channel distribution research.