Your Platform for Continuous
Customer Research & Engagement
Community is a platform that enables businesses to build and manage dynamic customer communities, combining asynchronous and live engagement to capture qualitative and quantitative insights continuously.
360°
Integrated Insights Platform
Qual + Quant
Mixed Methodology
Real-Time
Feedback & Decision Making
Built-in
Incentivisation & Rewards
Build Communities.
Engage Continuously.
Generate Insights.
What is Community? Community enables organisations to build dedicated online spaces where customers, employees, or stakeholders interact with the brand over time, sharing feedback, participating in discussions, and contributing to research initiatives.
By combining asynchronous and live research methods, businesses can collect longitudinal insights that evolve with customer behaviour and market dynamics.
Collaborate, Engage & Build Your Brand
Product FeaturesA powerful suite of features designed to keep your community active, insightful, and continuously deliver business value.
Polls & Discussions
💬Create rich, multi-format discussions and polls to gather qualitative and quantitative insights. Enable comment visibility controls and limit participation via bulletin board.
Polls & Survey Creation
📊Create polls and surveys directly in the community using multiple question types, including answer grids, ratings, and image-based questions.
Bulletin Board
📋Pin priority posts, facilitate structured group collaboration, share updates, and enable ongoing community discussions within a centralised board interface.
Advanced Analytics with Gen-AI
🤖Automatically generate key themes, sentiment, and summaries from posts and bulletin board discussions, helping teams quickly understand open-ended feedback and make faster decisions.
Streamlined Activity Management
📅Manage all community activities, tasks, engagements, schedules, and deliverables from a centralized dashboard that keeps your research program on track.
Rewards Portal & Management
🎁Drive higher engagement and participation rates with built-in incentivisation. Manage, distribute, and track rewards seamlessly within the community platform.
Library
📚Centralize all community content, including uploaded media, research documents, post transcripts, and survey results, to make it accessible to your team at any time.
Ticket System Integration
🎫Manage member queries, support requests, and communications through an integrated ticketing system, ensuring member satisfaction and community health.
Custom Profiling
🛂Profile community members through custom screening questions. Segment and target members precisely for relevant, high-quality research engagement.
Four-Step Community Research Process
How It WorksA structured process that enables brands to build, manage, and extract insights from their communities.
Create Community
1- Set up branded online community
- Import members or recruit new participants
- Profile members via custom screening questions
- Customize community with brand elements
Manage Activities
2- Test concepts and ideas before market launch
- Monitor engagement across posts and activities
- Observe responses & comments in real time
- Control comment visibility per activity
Engage Community
3- Collaborate via surveys, discussions & posts
- Set up limited-participation bulletin board discussions
- Provide incentives & points for engagement
- Send communications via email, SMS & push notifications
Transcripts & Results
4- Get feedback in actionable insight formats
- Review poll/survey results and comment frequency
- Download bulletin board or post transcripts
- Download multiple post transcripts in one unified file for easier analysis
Asynchronous & Live: All in One Platform
Research MethodologyCommunity supports a mixed-methodology approach, giving researchers the flexibility to gather insights in the format that works best for each project.
Asynchronous Engagement
- Bulletin board posts and threaded discussions
- Image & video-based questions
- Polls and surveys at respondents' convenience
- Concept and ad testing without time pressure
- Multi-format content review (text, image, video)
- Longitudinal data collection over time
Live Engagement
- Real-time moderated discussions
- Live polls and in-session surveys
- Focus Group Discussions (via Meeting integration)
- In-depth Interviews (IDIs via Meeting integration)
- Real-time reaction and engagement tracking
- Instant community-wide communications via email, SMS & push
Connect, Communicate & Comprehend Your Customers
Build dynamic insight communities that enable continuous engagement and deeper understanding of your customers. With Community, businesses move beyond one-time studies to ongoing research programs that drive smarter decisions.
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