Privacy Policy
GENERAL
Markelytics Solutions has created this privacy statement to demonstrate our firm’s commitment to privacy. The following discloses our information gathering and dissemination practices for www.markelytics.com.
Markelytics Solutions contributes to society by providing business firms and organizations with statistically processed information and research insights on various subjects related to businesses/government institutions/individuals. In conducting the above business, for the protection of personal information, that is the information source, Markelytics Solutions complies with laws concerning the handling of personal information, guidelines provided by the relevant government agencies and the “ICC/ESOMAR Code” that is the code of conduct for the marketing research industry. In addition, our privacy policy is in compliance with the General Data Protection Regulation (GDPR) (EU).
Effective Date: 2022-02-15
- Retention of Data
Markelytics will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
We will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.
- Transfer of Data
Your information, including Personal Data, may be transferred to – and maintained on – computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. If you are located outside IN, EU, or US and choose to provide information to us, please note that we transfer the data, including Personal Data, to IN, EU, US, and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.
Markelytics Solutions will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy, and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place, including the security of your data and other personal information.
- Disclosure of Data
We may disclose personal information that we collect, or you provide:
0.1. Disclosure for Law Enforcement.
Under certain circumstances, we may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities.
0.2. Business Transaction.
If we or our subsidiaries are involved in a merger, acquisition or asset sale, your Personal Data may be transferred.
0.3. Other cases. We may disclose your information also:
0.3.1. to our subsidiaries and affiliates;
0.3.2. to contractors, service providers, and other third parties we use to support our business;
0.3.3. to fulfil the purpose for which you provide it;
0.3.4. for the purpose of including your company’s logo on our website;
0.3.5. for any other purpose disclosed by us when you provide the information;
0.3.6. with your consent in any other cases;
0.3.7. if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others.
- Security of Data
The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.
- Data Protection Rights Under General Data Protection Regulation (GDPR)
If you are a resident of the European Union (EU) and European Economic Area (EEA), you have certain data protection rights, covered by GDPR. We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data. If you wish to be informed what Personal Data, we hold about you and if you want it to be removed from our systems, please email us at dpo@markelytics.com
In certain circumstances, you have the following data protection rights:
0.1. The right to access, update, or to delete the information we have on you;
0.2. The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete;
0.3. The right to object. You have the right to object to our processing of your Personal Data;
0.4. The right of restriction. You have the right to request that we restrict the processing of your personal information;
0.5. The right to data portability. You have the right to be provided with a copy of your Personal Data in a structured, machine-readable, and commonly used format;
0.6. The right to withdraw consent. You also have the right to withdraw your consent at any time where we rely on your consent to process your personal information;
Please note that we may ask you to verify your identity before responding to such requests. Also, we may not able to provide Service without some necessary data. You have the right to complain to the Data Protection Authority about our collection and use of your Personal Data. For more information, please contact us.
- Data Protection Rights under the California Privacy Protection Act (CalOPPA)
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require a person or company in the United States (and conceivable the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy.
According to CalOPPA we agree to the following:
0.1. Users can visit our site anonymously;
0.2. Our Privacy Policy link includes the word “Privacy”, and can easily be found on the home page of our website;
0.3. Users will be notified of any privacy policy changes on our Privacy Policy Page;
0.4. Users are able to change their personal information by emailing us at dpo@markelytics.com.
Our Policy on “Do Not Track” Signals:
We honor Do Not Track signals and do not track, plant cookies, or use advertising when a Do Not Track browser mechanism is in place. Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.
You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.
- Data Protection Rights under the California Consumer Privacy Act (CCPA)
If you are a California resident, you are entitled to learn what data we collect about you, ask to delete your data and not to sell (share) it. To exercise your data protection rights, you can make certain requests and ask us:
0.1. To delete your personal information. If you make this request, we will delete the personal information we hold about you as of the date of your request from our records and direct any service providers to do the same. In some cases, deletion may be accomplished through de-identification of the information. If you choose to delete your personal information, you may not be able to use certain functions that require your personal information to operate.
0.2. To stop selling your personal information. We don’t sell or rent your personal information to any third parties for any purpose. We do not sell your personal information for monetary consideration. However, under some circumstances, a transfer of personal information to a third party, or within our family of companies, without monetary consideration may be considered a “sale” under California law. You are the only owner of your Personal Data and can request disclosure or deletion at any time.
If you submit a request to stop selling your personal information, we will stop making such transfers.
Please note, that if you ask us to delete or stop selling your data, it may impact your experience with us, and you may not be able to participate in certain programs, contests, or surveys that require the usage of your personal information to function. But nder no circumstances will we discriminate against you for exercising your rights.
- Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will let you know via email and/or a prominent notice on our website, prior to the change becoming effective and update “effective date” at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
- Contact Us
If you have any questions about this Privacy Policy, please contact us by email: dpo@markelytics.com.
CCPA and GDPR disclosures in the Privacy Policy
Protecting customer data and privacy is a fundamental and essential requirement at Markelytics. The GDPR shares similarities with CCPA; hence we strictly follow the code of conduct guidelines for the market research industry.
Markelytics focuses on the following facets while preparing for GDPR:
- Data Processing Agreements – If necessary, we only share personal data between certain companies’ underwritten agreements and strict conditions.
- We have a dedicated resource at Markelytics as Data Protection Officer who can be reached out at – dpo@markelytics.com
- Strengthening and harmonizing the data privacy laws by enabling the consent and data subject requests from the users, such as data access.
- Provision of services to help customers understand and prepare for GDPR.
- Making amendments to all our data contracts to meet additional requirements introduced by the GDPR & CCPA.
- Working toward deploying a dedicated erasure procedure to meet the new Right to Erasure obligation, while also assessing how long we retain and store data. The company is quite perceptive of when this and other data subjects’ rights apply, along with any exemptions, response timeframes, and notification responsibilities.
- As a data controller, Markelytics implements appropriate technical and organizational measures to ensure and demonstrate that the data processing is done in accordance with GDPR Guidelines.
- Data processor accountability – Markelytics establish privacy policies for third parties to alleviate risks associated with organizations as well as users’ data.
- Markelytics have experts as technical support. In case any data breach exists, we have the provisions to inform the user regarding the same as to what information is exposed. We comply with furnishing the issue within 72 hours of becoming aware of the breach.
PERSONAL INFORMATION:
Personal information refers to any information that you submit to us voluntarily and identifies you personally via it. It can be your contact information such as your name, e-mail address, phone number, company name, company address and other information about yourself or your company. Personal information can also include any additional information you’ve found on our website. Personal Information can also include information such as navigational information, which refers to the information about your computer, IP address, referral source, geographical locations, visits to various websites, length of the visit and pages viewed. We do not collect any other sensitive information.
IP DETAILS:
We use your IP addresses to help diagnose problems with our server and to administer our website. This gives us an idea of which parts of our site our users are visiting. We do not link IP addresses to anything personally identifiable, which means that a user’s session will be tracked, but the user will be anonymous.
DATA ENCRYPTION:
All the information gathered from the users is encrypted and by no means is any detail shared with a third party. Further, the data is under the strict supervision of our Data Protection Officer, and its access is restricted to only a few personnel of this organization. Moreover, we use the contact information from the registration form to send you information about our company and its services. Users may opt out of receiving future mailings by choosing the unsubscribe option in the mail.
MODIFY/ALTER INFORMATION:
If any user wants to modify/delete their details with us, they can send an email to dpo@markelytics.com with ‘Delete/Modify Details’ in the subject line. Our DPO shall promptly act and address the concern. This site contains links to other sites. Markelytics is not responsible for the privacy practices or the content of such websites.
SECURITY:
This site has placed security measures to protect the loss, misuse, and/or alteration of the information under our control. The data resides behind a firewall with access restricted to our authorized data protection officer.
GEO LOCATION:
We collect your location-based information to calculate users’ country so we can route a visitor to the correct country site. We will only share this information with our mapping provider for the sole purpose of providing you with this service.
SOCIAL MEDIA WIDGETS:
Our website includes social media features, such as follow-on Facebook, LinkedIn, YouTube channel, and Twitter (and widgets, such as the share this button or interactive mini-programs that run on our site). Similar sharing features are also provided in the content and media section of this site. The sole purpose of this feature is to promote our services. Sharing does not necessarily indicate or reflect patronage towards the organization or its services. These features may collect your IP addresses and which page you are visiting on our site and may set a cookie to enable the feature to function properly to enhance your overall experience. Social media features and widgets are either hosted by a third party or directly on our site. Your interactions with these features are governed by the privacy policy of the company providing it.
NOTIFICATION OF CHANGES:
We may revise this Privacy Policy from time to time. If we decide to change our Privacy Policy, we will post the revised policy here. As we may make changes at any time without notifying you, we suggest that you periodically consult this Privacy Policy. Please note that our rights to use your personally identifiable information will be based on the privacy policy in effect at the time the information is used. This is underlined that under no circumstances shall the details shared by users/clients be compromised upon or shared with any third party and shall always remain under the strict supervision of our DPO.
CONTACTING THE WEBSITE:
If you have any questions about our privacy statement, the practices of this site, or your dealings with this Website, you can contact Markelytics Solutions or write to dpo@markelytics.com.
COOKIES:
Cookies are small text files stored on one’s computer by a website that assigns a numerical user ID and stores certain information about one’s online browsing. Markelytics uses cookies to help users provide a better experience and to provide quality control and validation functions. No personal information is stored on any cookie that Markelytics uses.
Some of the cookies that we use on our or our partners’ platform are required to identify and validate a user and they protect access to a user’s profile and account information. The privacy settings of a user’s browser must be configured to allow cookies from Markelytics or else a user will not be able to register/submit information on the Markelytics portal. Users can adjust their browser’s privacy settings to delete cookies upon exiting websites or when they close their browser. Markelytics records details of individual accesses to its web pages. This information may include details of internet IP addresses and browser types. We use this information to provide a more relevant site experience for you. Also, we use your IP address to help diagnose problems with our server and to administer our website. Access by third parties to full log files may be allowed under controlled circumstances for auditing. Abstracted log information, not showing individuals’ actual internet addresses, is provided to third parties.