At Markelytics, data quality is at the heart of everything we do. We strive for extensive data quality and empower the businesses to take giant leaps of innovation based on real-time market research data. We are committed to our clients as well as respondents to ensure the highest quality in implementation and expedient results of our studies by means of extensive data quality control. 

We follow not only GDPR but also all the international data privacy guidelines. ISO 9001:2015 & 27001:2013 certifications to name a few. We take it a step further by following 10-tier data protection steps to comply with the highest international standards for information security designed for all types of organizations. To maintain the stringent quality checks, 10-tier automated data checks are:

  • IP Geo-fencing
  • Digital Fingerprinting
  • Proxy & Browser Detection
  • Postal Address Verification
  • Automatic Fraud Detection Technology
  • Triple opt-in Panelists
  • Registration checks
  • Continuous monitoring of responses
  • Conduct Survey Campaigns
  • PEEP (Panel Engagement & Elimination Process)

For any data quality concerns/queries, we have a dedicated resource at Markelytics as Data Protection Officer (DPO) who can be reached at