CategoriesPress Release

Markelytics, to have expansive research, products, insights & consulting offerings under one roof; merges its full-service arm, Velocity MR, with the parent brand

May 15, 2024: Markelytics, a leading global market research company, is excited to announce the full integration of its full-service arm brand, Velocity MR, into the Markelytics brand. Effective April 1, 2024, Velocity MR will now operate under the Markelytics banner, offering a unified market research portfolio covering an expansive array of research, products, and insights offerings to clients worldwide. The move aims to consolidate the offerings suite, helping clients get greater value with a tech-integrated approach.

Velocity MR, formerly the full-service arm of Markelytics, has been a trusted name for providing comprehensive insights & consulting solutions tailored to the unique needs of clients across various industries in India and SEA countries. With this merger, Markelytics now reincarnates itself to offer a complete research suite covering research services/solutions, insights, products, and consulting to global clients. This will also immensely add value to clients in getting tailored and tech-integrated solutions with incredible speed & accuracy.

“We are thrilled to announce the full integration of Velocity MR into the Markelytics brand, which in true sense makes us a company offering all the research and related offerings under one roof globally,” said Jasal Shah, MD/CEO of Markelytics Solutions. “This strategic move reflects our dedication to streamlining our operations, enhancing our service offerings, expanding our offerings footprints globally, and providing seamless experiences for our clients. By consolidating, we are better equipped to meet the evolving needs of our clients and drive continued growth and success”.

Under the Markelytics brand, clients can now expect an inventive approach, ingenious integrations in offerings to reduce cost and add greater value, and an insightful journey. As part of the integration process, all services previously offered under the Velocity MR brand will now be conducted under the Markelytics brand. Clients can continue to expect the same high level of quality, expertise, and dedication to excellence that they have come to know and trust from Markelytics.

About Markelytics Solutions:

With 21 years of business and operational reach in 80+ countries, Markelytics Solutions is a leading market research agency that provides end-to-end research solutions. Established in 2003, the company has diversified into a multitude of offerings, including research services, solutions, panels, new-age products, insights & consulting. Over the years, Markelytics has become synonymous with trust, transparency, and business transformation among its clients across the globe, covering Asia, Africa, the Middle East, America & Europe. Markelytics promises to scale up the businesses of clients and partners through its comprehensive & agile research solutions. The notion of providing all the research solutions under one roof highly resonates with the company’s offerings, which are technologically advanced and help clients reduce timelines and costs coupled with enhanced accuracy and data quality.

More than 25+ research offerings provided by the company include Online Qualitative Solutions, Panel Management Solutions, Global Data Collection (Online Panels, Field Services, CAPI), Global Project Management, Multi-country Studies, MR Full-service Research, Syndicated Research, Data Processing, Advanced Survey Programming, Visual Graphics & Reporting, Healthcare Studies, Ethnographic Studies, Vehicle Clinics, Feedback System Management, Brands & Private Communities, among others. Markelytics also has specialty panels that include a proprietary Healthcare Panel set up with extensive reach in North America and Europe, along with a Consumer Panel, B2B Panel, HNIs & custom Panel.

Headquartered in Bangalore, India, Markelytics has offices in Mumbai (India), San Francisco & New Jersey (US), London (UK), Singapore, Seoul (South Korea), Jakarta (Indonesia) & KSA.

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