Bengaluru, September 2022 : Markelytisc, a leading global market research company catering to the healthcare insights needs of marketers, manufacturers & governments, released a research report to understand consumers’ profiles and usage behavior of different sunscreen products in the Indian market. A sample of 500+ respondents aged from 20 to 50+ years who should be active sunscreen users in the last 1 month and must be using it for 5 or more days in a week was the screening criteria.
The study stated the purchase of sunscreen products is usually a self-decision of consumers. However, while buying pharmaceutical/cosmeceutical sunscreen brands, doctors play the most crucial role. The respondents’ skin types included oily, normal, dry, and a combination of different skin types.
The report further assessed the main triggers for using a sunscreen product – gain protection from sun tan/sunburn and other environmental factors (e.g., pollutants, etc.), shield their skin against UV rays, provide aid in protecting skin’s overall health & protection during long work/outdoor travel.
Regarding brand discontinuation, almost 70% of respondents have previously discontinued usage of at least one sunscreen brand. At an overall level, the sunscreen variants of Himalaya are said to be discontinued most often.
Jasal Shah, Managing Director & CEO, Markelytics, states, “I am amazed to see that the sun care industry or sunscreens are no longer in a nascent stage. Indians have become aware & are taking precautionary steps to protect their skin appearance & skin health. This insightful report presents an opportunity for Indian pharma, wellness, and Ayurveda companies to make informed & intelligent decisions; recognize and profit from opportunity, or offer resilience amidst market uncertainty.”
Highlights of the study
- SPF level is the top parameter considered across all segments while purchasing, followed by manufacturing company/brand and PA level.
- The primary triggers/reasons to start using a sunscreen brand are the provision of protection from sun tanning/sunburn and the outside environment
- Sunscreen usage of the FMCG segment is the highest, followed by Ayurveda and Wellness.
- Lakme is the most commonly used sunscreen brand by the respondents
- 70% of respondents have discontinued usage of at least one sunscreen brand in past
About Markelytics
Markeltyics is a leading global market research agency that aims to provide reliable & actionable insights backed by quality data from global proprietary healthcare panels in 19+ countries with 150+ medical specialties. The need for healthcare insights has never been realized ever before by marketers, manufacturers & governments. In the pursuit of helping healthcare & allied services, Markelytics aims to provide reliable & actionable insights backed by quality data from proprietary healthcare panels & technology to add efficiency & reduce redundancies. In a nutshell, we’re the full-service research agency for the end-to-end execution of primary market research.