Markelytics reveals most e-wallet transactions are used for mobile recharges, offering insights into e-wallet usage trends and user behavior.
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With the world going digital, smartphones and other devices supported by various apps have made our lives more convenient. Using the technology to its advantage, E-wallet Apps have paved its way into the palms of the consumers, giving them the power to pay at their own convenience. Markelytics conducted a Pan India study on awareness and usage of E-wallets in India and gets cited in TOI, Deccan Herald and other major publications along with the print coverages (Deccan Herald, Nov 7, Page16, Karnataka Edition; Prajavani, Nov 9, Page 11, Karnataka Edition; Financial Express, Nov 9, Page 3, all 11 Editions).

Here are some of the coverages:

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