Suhail Ahmed Shaikh
Regional Head - MEA(Middle East & Africa)
A senior practitioner with 25+ years of Marketing Research & Insights expertise, Suhail has worked across diverse industry sectors and led studies that include opinion polling, stakeholder mapping, social and political research besides other conventional marketing research studies.
Suhail has had the distinction of designing business tools (Indices) that have become benchmarks and industry standards for government & private enterprises. With a strong background in qualitative and quantitative research, synergizing both methodologies at the design stage as well as synthesizing their results in delivering meaningful and valuable insights have been one of his fortes. A firm believer in innovation, he has been successful in transitioning research techniques from the traditional to the unconventional.
He has been a speaker at ESOMAR MENAP 2014 – Dubai, UAE (Arab Digital Generation – A Google and Booz & Co. sponsored multi-country research); besides other events such as IIRME International Islamic Finance Forum, Abu Dhabi, as well as BBC Middle East Business News.