Qualitative Research

Markelytics has rich experience & history in qualitative research, offers multiple services and tools, and has the ability to assist. Our team of qualitative moderators employs a variety of IDIs/FGDs and digital approaches designed to uncover stories that matter around consumer perceptions, attitudes, and behaviors. As one of the largest qualitative agencies, we provide unparalleled access to insights into people’s lives, relationships, and cultural contexts. To gain a thorough understanding of consumer behavior and decision-making, we employ new-age products and technology-enabled solutions such as eye-tracking, facial coding, and others.

From project recruitment and management to project execution, we have vast experience in qualitative research and offer a variety of services and tools, as well as the ability to assist in selecting the appropriate research technique based on research needs. From qualitative research project design, screening and recruitment, and project management services to our qualitative research platforms, applications, and tools, we use the latest technological advancements and platforms to take the project to the next level. Our creative approach, combined with our understanding of the latest technologies, sets us apart from the competition.