IPL is no doubt the biggest sports and marketing extravaganza by far for Indians at home and around the world. In its 11th edition, the valuation of leading individual teams has grown to cross USD 100 million and counting. In addition, Media Planners had estimated spend of over 2000 crore Rupees for IPL 2019 lone. Being the most sought after marketing and advertising blitz in the country, media planners have to work overtime during this period to keep pace with the demand.
Markelytics conducted a pan India study covering over 11 cities in India. The report reveals unique insights like Impact Scores, Loyalty Analysis and Jersey Analysis among other key insights. The book is a guide in preparation for the upcoming IPL, all advertisers and sponsors who aim to make the best of the event are advised to read this book at least once to plan better.
Find out more about our IPL Brands Insights Book 2019 launch through the coverages listed below: