Markelytics' latest expansion into the Middle East. Explore insights into their strategic growth initiative

Media Coverage: Greenbook

Adding a new feather to its global crown, multi-national research firm Markelytics Solutions has recently forayed into the Middle East & North Africa (MENA) region. The company has opened its new office in the lavish Opal Towers of Dubai.
Vinod Rao, who joins Markelytics Solutions MENA as Director – Research & Business Development with 13 years of experience in various aspects of Market Research, is leading the company’s efforts to set deep footprints in the region.
The new presence comes on the behest of proven demand for high-quality research services where major bigwigs of the industry are flexing their business muscles to enhance their global brand equity. Markelytics Solutions’ ability to provide end-to-end research solutions with the latest technologies, best-in-class research techniques and cost-effective measures is seen to be an effective indicator of its success in the region.
Terming this expansion as one of his most imperative business decisions, the company’s Managing Director & CEO, Mr Jasal Shah quipped, “This expansion re-affirms our overall global business strategies which draw its contours with the enhanced access to every research solutions. Primarily, our objective is to ride on the success achieved in the west for more than a decade and extend the same in MENA, if not the better. I’m sure with his sharp business acumen and excellent research skills, Vinod would be able to lead this movement in the region. Moreover, he has been with us before and knows the company pretty well to make the right decisions. His efforts will galvanize our global efforts and trickle them into the region.”
Speaking on similar lines, the company’s Director, Mr Rajesh Bodke said, “MENA region has a multitude of research opportunities and we are here to ensure that we provide the best. Entering a region is not an overnight decision, and the same needs to be gauged for the indicators of opportunities and success. We have aligned our global strategies with MENA and it will dictate our stance in the days ahead. We are sure that this will ensure a brand that promises heightened success for all the concerned. He further exuded, “We are going to bring a lot to the region’s plate and hope to be the successful pioneers. I wish Vinod all the luck.”
The MENA region will have its geographical reach in UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Iran, Iraq, Jordan & Lebanon. The leader of the region, Vinod exulted confidence when he opined, “I am excited to lead our efforts in the MENA region. I have delved deep into the research opportunities which lie for us here, and I would just say ‘Profundity in Versatility’ is the key here.” The company is well-renowned for providing a slew of research solutions on a global platform viz. MR Outsourcing, MR Full-service, Online Panels and Global Project Management, and Vinod will have his eyes on targeting every research opportunity lying in the region.

Markelytics MENA Address

801-13, Opal Towers,
Business Bay,
Dubai.UAE. P.O.Box: 282071

About Markelytics Solutions:

Markelytics Solutions Ltd. is a leading global Market Research agency providing end-to-end research solutions, trusted by the best. Established in 2003, the company is a part of market leader Cross-Marketing Inc., listed on the Tokyo Stock exchange. Markelytics has a worldwide presence to facilitate real market intelligence using the latest methodology, best-in-class research techniques and cost-effective measures for the world’s leading research professionals and agencies. Headquartered in Bangalore, India, the company has offices in New Delhi and Mumbai (India), San Francisco and Hamilton, New Jersey (US), Singapore and Tokyo (Japan). The company does business with clients in 80+ markets across the globe covering Asia, Africa, the Middle East, America and Europe and uses state-of-the-art technology and operational excellence to best serve our clients. The company is a leading provider of Online Panels, MR Full Service, MR Outsourcing, and Global Project Management services. Speciality Panels of the company include a dedicated proprietary Healthcare panel set up with extensive reach in North America and Europe. For more information, please log on