After the success of the 1st edition of the IPL Brands Insights Book 2019, Markelytics has begun the second edition of the IPL Brands Insights Study, which will provide insights on the impact of sponsoring and advertising during this sporting extravaganza. The 2nd edition of IPL Brands Insights Study is set to unravel astonishing trends and insights on advertisement and promotions in this multi-billion-dollar cricket tournament by offering detailed guidelines like the ideal timing of promotion, impact score of the team a brand is associated with and the share of viewership received by respective brands and companies.
Get to know what could be the ultimate drivers behind the best marketing decision-making during IPL. Learn about impact scores, loyalty analysis, jersey analysis, ROAS, Brand Personas, Viewership trend, media basket analysis, sponsorship analysis during IPL 2020.
Here are some of the coverages we received for our study: