In India, the young and the affluent are rapidly adopting smartphones and significantly increasing their internet and digital video time. But, the time spent on TV is still high and consistently growing. This has given way to the rise in the number of TV and DTH subscriptions throughout the country. Now that consumers are slowly getting used to the new normal caused by COVID-19, the viewership of the news channels is slowly decreasing and other categories like movies have majorly increased. According to a study by Markelytics, about 80% of the Indian viewers watched movies compared to the national news channels during the lockdown.
This exhaustive report comes in two parts. The first part covers consumer sentiments, behavior, and opinions during COVID-19 lockdown, whereas part II covers their behavior related to digital platforms and purchases made during the lockdown.
Find out more about ‘Surviving COVID-19 & beyond: A Consumer Perspective – Part II’ study by clicking on the links below.
Some of the coverages we received for our study: