Managing Director & CEO

Fascinated by the theory of fact-based decision and turning opinions into business-driving decisions, Jasal Shah is an entrepreneur with zeal to promote Marketing Research as the main ingredient for decision-making activities. Jasal has spent around 22 years in the Market Research industry. He has worked with top fortune companies and reputed agencies before setting up the world’s leading offshore Market Research agency from India, Markelytics Solutions. 

With able leadership and strong client-acquisition skills, Jasal has made the brand match global standards and set its footprints across the globe. He is a globe-trotter, attending several conferences, meetings & exhibitions and maintaining relationships with clients in the continents of North America, Europe, and Asia. 

An MBA graduate from the Institute for Technology and Management and a thought leader in the market research domain, his articles and views are regularly published in national dailies and international research journals. He specializes in technology-related market research. He was recently felicitated with the Leadership Award by World Marketing Congress endorsed by CMO Asia for his contribution to Market Research Industry. On the personal front, he lives with his wife and sons in Bangalore. Mr. Shah has also served as the council member of the most prestigious global market research association – ESOMAR.