ALLEN HAGYU CHUNG
Country Head – Business Development (South Korea)With more than three decades of rich research experience, Allen Chung brings sharp business acumen and strong people relationship skills to Markelytics.
Throughout his career of 34 years, he has worked with Nielsen, Kantar, Macromill Embrain, Asia contents, and CJ Mezzo media. He has been engaged with key stakeholders in various industries; C-level executives, entrepreneurs, marketing & consumer insight, professors, and opinion readers to accelerate their transformation into performing tasks better than before. Allen had launched Nielsen Cosmetic index, TNS Beauty Panel, the first online purchase data collection in TNS global. He demonstrated the best practice of building a data ecosystem when Nielsen Korea launched the Omni channel index in South Korea.
In his current role, Allen will head the South Korean Business development team. He will closely work with the Korean regional team to scope and execute a strategic business development by aligning Korean local giants’ demands with Markelytics’ long-term objectives. During his leisure time he loves riding bicycle, playing golf and sightseeing.