Will Jio Flip the E-Commerce Kart?
In the e-commerce world, the only two most talked about reigning kings have been Amazon and Flipkart. The scenario might...
Read moreHow Can Communities Solve Marketers’ Conundrum?
Media Coverage: Entrepreneur India The customer of today is a master puppeteer – it is the customer who has access to all...
Read moreLeveraging Technology to Understand Customer Feedback Better
Media Coverage: Your Story In this age and time where the customer is the king, brands need to constantly question themselves...
Read moreUnderstanding Ad/Campaign effectiveness with Markelytics, IPL 2019 – Brand Building
Advertisements are a great means to attract the end consumers of products & related services. The more effective your ad/campaign...
Read moreDigital Transformation of Financial Services
Media Coverage: Finance Derivative India’s banking and financial services sector is in the middle of a digital revolution. Just look at...
Read moreGetting Right Data in a Data-Rich World
Media Coverage: DeccanHerald Big Data is omnipresent today. But it was not quite the same even ten years back. The last...
Read moreThe Game-Changers: Rise of Automation in Market Research
Media Coverage: Yourstory The age of automation is upon us. We already see artificial intelligence (AI) and machine learning (ML) in...
Read moreWhy Market Research is a Must-Have for Brands
Market Research is a fundamental tool in any company’s arsenal today. It can uncover valuable insights that are crucial to...
Read moreThe Impact of Technology on Market Research
Media Coverage: Entrepreneur India Once characterized by traditional methods, Market Research in India is slowly giving way to evolved technologies like...
Read moreImportance of market research for the healthcare sector
Media Coverage: Your Story As an industry, market research may not have even existed today if it weren’t for a schoolteacher,...
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