In a bid to expand business footprints and accentuate its presence in North America & Europe, Markelytics Solutions has appointed Sayantan Paul as Vice-President – Client Engagement & Sales (NA & Europe). A seasoned MR professional with sharp business acumen, Sayantan brings rich & eclectic global experience of 18 years across various verticals, including Technology, Consumer Goods & Healthcare, focusing on creating enduring client relationships. In addition, he has cut a niche for himself with his ability to integrate technology with business objectives.
In his previous stints with Borderless Access, Globaldata, and Evalueserve, Sayantan has initiated and managed key client relationships, induced substantial growth, and managed large-scale cross-functional projects. At Markelytics, he will lead the global client engagement and sales team for North America and Europe to help attain brand recognition and pursue growth momentum. He will also be instrumental in shaping the next five-year plan for the company and help refine its portfolio of products and services.
On his appointment, the company’s Managing Director & CEO, Jasal Shah, said, “Though we are present globally, a focused approach for NA & EU was on the card for some time. Sayantan brings the necessary experience and expertise to steer the business forward and discover new growth avenues in NA & Europe. We’re currently in the expansion mode, and Sayantan is also tasked to build a team for NA & EU to address the current business needs. We wish him the very best.”
About Markelytics Solutions – With 18-19 years of business and operational reach in 80+ countries, Markelytics Solutions is a leading Market Research agency providing end-to-end research solutions. Established in 2003, today, the company is a part of market leader Cross-Marketing Inc. which is listed on the Tokyo Stock Exchange. Over the years, Markelytics has become synonymous with trust, transparency, and business transformation among its clients across the globe covering Asia, Africa, Middle East, America & Europe.
Markelytics promises to scale up the businesses of clients and partners through its comprehensive & agile research solutions. The notion of providing all the research solutions under one roof highly resonates with the company’s offerings which are technologically advanced and helps clients reduce timelines and cost coupled with enhanced accuracy and quality.
More than 25+ research offerings provided by the company are categorized under three verticals, viz. Service Bureau, Digital Research & DIY Research Platforms. The offerings include, Online Qualitative Solutions, Panel Management Solutions, Global Data Collection (Online Panels, Field Services, CATI), Global Project Management, Multi-Country Studies, MR Full-Service Research, Syndicated Research, Data Processing, Advanced Survey Programming, Visual Graphics & Reporting, Healthcare Studies, Ethnographic Studies, Vehicle Clinics, Feedback System Management Platform, Brands & Private Communities Platform, among others. Markelytics also has specialities panels that include a proprietary Healthcare Panel set up with extensive reach in North America and Europe along with Consumer Panel, B2B Panel & HNIs Panel.
Headquartered in Bangalore, India, Markelytics has offices in New Delhi and Mumbai (India), San Francisco, New Jersey (US), Dubai (UAE), Singapore, and Tokyo (Japan). The collective expertise, talent, and proficiency of the team help them deliver best-in-class services to clients across different time zones with unmatched efficiency.