Qualitative Research - Markelytics Solutions

Transform Insights into Action

By bridging data points & consumer insights, we excel in identifying consumer emotions and turning them into narratives that drive impactful decisions.

Services Offered

Car Clinics

New Concept/Model Testing, Comparative Studies etc.

Sensory Research

Kitchen Tests, Taste Tests, Fragrance/Sniff Tests etc.

Ethnographic Studies

In-home Ethnos, Mystery Shopping, Hospital Surgery etc.

Consumer Immersions

IHUT/Product Placement Tests, Neuroscience Studies etc.

In-depth Interviews/FGDs

F2F, CAPI, Online Bulletin Board Discussions etc.

Brand Tracking Studies

Assessing marketing ROI, campaign success, brand visibility, consumer satisfaction, and brand health tracking studies

Usage & Attitude Studies

Consumer behavior, category perception, and product attitudes to drive strategies & product development

Concept & Product Testing

Validating consumer patronage, innovation potential, latent consumer needs, &pre-launch evaluation

Customer Satisfaction Test

Customer Experiences & Loyalty CSAT surveys, In-depth touchpoint evaluation, brand advocacy, & competitive analysis

Market Segmentation & Profiling

Identify brand positioning, consumer segments, motivations, and effective targeting strategies

Trusted by Fortune 500 Companies

Our qualitative research services are a gateway to understanding the why behind the what,
exploring the nuances that data alone cannot reveal.

Our Capabilities

Global Reach - Including countries like India, Singapore, South Korea, Indonesia among others
Expansive Reach - One of the largest field forces in Asia with both F2F & online capabilities
Progressive Techniques - Data collected through F2F, Online, CAPI etc.
Project Efficiency - 30-40% reduction in overall project timelines & cost