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Transform Insights into Action

By bridging data points & consumer insights, we excel in identifying consumer emotions and turning them into narratives that drive impactful decisions.
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Consumer Experience Research

Services Offered

Automotive Research

Car Clinics

New Concept/Model Testing, Comparative Studies etc.
Pinecone Research

Sensory Research

Kitchen Tests, Taste Tests, Fragrance/Sniff Tests etc.
ethnographic research

Ethnographic Studies

In-home Ethnos, Mystery Shopping, Hospital Surgery etc.
Home Test/IHUT

Consumer Immersions

IHUT/Product Placement Tests, Neuroscience Studies etc.
market research companies

In-depth Interviews/FGDs

F2F, CAPI, Online Bulletin Board Discussions etc.
brand tracking studies

Brand Tracking Studies

Assessing marketing ROI, campaign success, brand visibility, consumer satisfaction, and brand health tracking studies
consumer research

Usage & Attitude Studies

Consumer behavior, category perception, and product attitudes to drive strategies & product development
product testing

Concept & Product Testing

Validating consumer patronage, innovation potential, latent consumer needs, &pre-launch evaluation
customer satisfaction surveys

Customer Satisfaction Test

Customer Experiences & Loyalty CSAT surveys, In-depth touchpoint evaluation, brand advocacy, & competitive analysis
market segmentation study

Market Segmentation & Profiling

Identify brand positioning, consumer segments, motivations, and effective targeting strategies

Trusted by Fortune 500 Companies

Our qualitative research services are a gateway to understanding the why behind the what,
exploring the nuances that data alone cannot reveal.
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Our Capabilities

  • Global Reach - Including countries like India, Singapore, South Korea, Indonesia among others
  • Expansive Reach - One of the largest field forces in Asia with both F2F & online capabilities
  • Progressive Techniques - Data collected through F2F, Online, CAPI etc.
  • Project Efficiency - 30-40% reduction in overall project timelines & cost
market segmentation study

80+

Geographies Covered

36

Proprietary Consumer Panel

12+

Industries Covered

25+

Research Offerings

Geographies Covered
Geographies Covered
Years in Business
Years in Business
Industries Covered
Industries Covered
Research Offerings
Research Offerings

Case Studies

car clinic studies

Assessing Customer Buying Behavior of Car Buyers & Intenders

consumer behaviour case study

Evaluate the pattern of consumers’ buying behaviour of insurance in India

competitor analysis

Determine User Perspective on Farm Equipment & Competitor Analysis

FMCG market research case study

Asset Evaluation for an Indian FMCG Company from Retailers’ Point of View

Healthcare research case study

Understand patients’ preference for various dental products in Germany

Automotive research case study

Understand customers’ awareness & preferences in automobile market

Discover market trends, track changing consumer behavior,
and identify unmet needs.

Online Qualitative Capabilities

We provide new-age Qualitative Solutions for conducting online FGDs/IDIs.
Know when your customers hide actual emotions.
Online Market Research

Features:

  • Backroom Participants
  • Sentiment Analysis
  • Heat-mapping
  • In-call Polls/Questions
  • Real-time Media Sharing
  • Add upto 16 participants
  • 3 level Access (Moderator, Participant, Client)
  • Auto-recording & transcription

Our Global Affiliations

* Affiliations & partnerships mentioned can be direct or through our subsidiary companies

Enquiries

For Sales:
sales@markelytics.com

General Enquiries: response@markelytics.com

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