Unlocking Deeper Consumer Insights

Delve into the Depths with our Transformative Qualitative Research Services

Services Offered

Car
Clinics

New Concept/Model Testing, Comparative Studies etc.
Human senses- Sensory Research

Sensory
Research

Kitchen Tests, Taste Tests, Fragrance/Sniff Tests etc.
Real consumers & issues- Consumer Immersions

Consumer Immersions

IHUT/Product Placement Tests, Neuroscience Studies etc.
Ethnographies

Ethnographic
Studies

In-home Ethnos, Mystery Shopping, Hospital Surgery etc.
In depth and focused group discussions.

In-depth Interviews/FGDs

F2F, CAPI, Online Bulletin Board Discussions etc.

We dig deep into the essence of human experiences to unravel the intricate narratives that shape our world. Our qualitative research services are a gateway to understanding the why behind the what, exploring the nuances that data alone cannot reveal.

Our Capabilities

  • Global Reach - Including countries like India, Singapore, South Korea, Indonesia among others
  • Expansive Reach - One of the largest field forces in Asia with both F2F & online capabilities
  • Progressive Techniques - Data collected through F2F, Online, CAPI etc.
  • Project Efficiency - 30-40% reduction in overall project timelines & cost

80+

Geographies Covered

36

Proprietary Consumer Panel

12+

Industries Covered

25+

Research Offerings

Case Studies

Harness the Power of Expert Qualitative Research Services

Online Qualitative Capabilities

We provide new-age Qualitative Solutions for conducting online FGDs/IDIs. Know when your customers
hide actual emotions so that your research gets high-quality data.

Features:

  • Backroom Participants
  • Sentiment Analysis
  • Heat-mapping
  • In-call Polls/Questions
  • Real-time Media Sharing
  • Auto-recording
  • Auto-transcription
  • Multiple Invitee type

Our Global Affiliations

* Affiliations & partnerships mentioned can be direct or through our subsidiary companies

Enquiries

General Enquiries: response@markelytics.com

Follow us

INDIA   |   USA   |   UK   |   UAE   |   SINGAPORE  |  INDONESIA   |  SOUTH KOREA