Unlocking Deeper Consumer Insights
Delve into the Depths with our Transformative Qualitative Research Services
Services Offered
Car
Clinics
New Concept/Model Testing, Comparative Studies etc.
Sensory
Research
Kitchen Tests, Taste Tests, Fragrance/Sniff Tests etc.
Consumer Immersions
IHUT/Product Placement Tests, Neuroscience Studies etc.
Ethnographic
Studies
In-home Ethnos, Mystery Shopping, Hospital Surgery etc.
In-depth Interviews/FGDs
F2F, CAPI, Online Bulletin Board Discussions etc.We dig deep into the essence of human experiences to unravel the intricate narratives that shape our world. Our qualitative research services are a gateway to understanding the why behind the what, exploring the nuances that data alone cannot reveal.
Our Capabilities
- Global Reach - Including countries like India, Singapore, South Korea, Indonesia among others
- Expansive Reach - One of the largest field forces in Asia with both F2F & online capabilities
- Progressive Techniques - Data collected through F2F, Online, CAPI etc.
- Project Efficiency - 30-40% reduction in overall project timelines & cost
80+
Geographies Covered
36
Proprietary Consumer Panel
12+
Industries Covered
25+
Research Offerings
Case Studies
Harness the Power of Expert Qualitative Research Services
Online Qualitative Capabilities
We provide new-age Qualitative Solutions for conducting online FGDs/IDIs. Know when your customershide actual emotions so that your research gets high-quality data.
Features:
- Backroom Participants
- Sentiment Analysis
- Heat-mapping
- In-call Polls/Questions
- Real-time Media Sharing
- Auto-recording
- Auto-transcription
- Multiple Invitee type
Our Global Affiliations
* Affiliations & partnerships mentioned can be direct or through our subsidiary companies
