Markelytics announces the appointment of Sonakshi Singh Bhadauriya to spearhead the country-wide sales of our new-age product suits, Avidestal Solutions. She will directly report to Markelytics MD/CEO, Jasal Shah or Director, Andy.
She brings over 16 years of experience across the market research spectrum, decoding consumer insights, quantitative research, business strategy, storytelling, and people management.
She has helmed prestigious studies such as the evaluation of 2 large centrally sponsored schemes in Education and Job Skills for Niti Ayog & KPMG, where findings got incorporated in the 15th financial commission. Her dedication, expertise & commitment made her win the Best Developmental Research award in MRSI Golden Key Awards in 2020. She was also the finalist for the Best Team award in MRSI Golden Key Awards in 2019 and the Best Storytelling award category in MRSI Golden Key Awards in 2021.
She was spearheading Hansa’s business in South India and also handled international assignments with her expertise in strategic research like U&A, segmentation, pricing, and communication to name a few.
“I see incredible potential in the market research industry,” said Sonakshi. “It’s a privilege to join Markelytics at such a pivotal time in the company’s journey and to help the new-age products accelerate its trajectory toward profitable growth proving the best to consumers with insights.”
Jasal Shah, MD/CEO of Markelytics, Avidestal Technologies & Velocity MR stated,” I am delighted to welcome Sonakshi Singh onboard. She’s a talented leader known for her deep client relationships, commitment to business innovation, and operational acumen. She will contribute to the further development and finetuning of the product to suit the needs of the Indian market.
Avidestal Technologies is a visionary company that seeks to be the key that unlocks the doorway to clients through digital tools designed for the 21st century. It seeks to empower the decision-making of agile brands with real-time and highly relevant business information. Avidestal has a suite of SAAS products aimed at helping businesses grow of all sizes and sectors, unorganized to organized, niche to mass. These products provide the power to understand customers & competition better. It is a feature-loaded & easy-to-use product with cutting-edge AI technologies to help businesses make smarter decisions, and predictions and act accordingly. In the long run, the product aims to provide holistic growth and increase revenue for its subscriber.