To process the data collected and insights recorded, we utilize a broad range of sophisticated software customized to our clients’ needs. Data cleaning and validation is important and we use open end coding, basic tabbing, Bivariate & multivariate analysis, Tabulation using any tabulation packages like SPSS, WinCross, Quantum, Uncle, Market Sight, etc, and advanced analysis.
At Markelytics, we are proficient to interpret any kind of data on any platform. We generally use the below stated tools to turn raw data into meaningful information and business insights.
- Quantum / Qunvert
- Market Sight
- MS Access and other client specified packages