How Can Communities Solve Marketers' Conundrum?

Media Coverage: Entrepreneur India

The customer of today is a master puppeteer - it is the customer who has access to all the strings. Businesses can no longer afford to assume a brand-centric view. The customer is armed with multiple digital channels, and brand loyalty is a hard to find commodity. Companies need to be where customers are, understand their world and provide intuitive solutions to their problems.

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