How market research can share insights for Indian companies to scale globally

Media Coverage: Your Story

According to recent studies, India currently has the second-largest number of global multinational corporations among the emerging economies. These businesses have, by and large, sustained their growth momentum by moving to international markets when the timing was right. Notably, the growth rates in international markets are far higher than in domestic markets.

Hyderabadi dads, coolest dads

Media Coverage: New Indian Express

HYDERABAD: Even as we celebrate women and talk of their multiple roles including that of a mother, we also need to acknowledge how men are adapting to the changing role of the dad. Today’s fathers aren’t just defined as a breadwinner or by their professional credentials, they are now a part of every phase of their kid’s life. 

The Rise of online surveys/polls and its implications on brands

Media Coverage: Next Big What

At its core, online surveys/polls are practical and powerful tool since it incorporates a comprehensive social strategy. A newspaper in Pennsylvania is widely credited with having conducted the very first poll way back in 1824. Polls conducted then was typically surveys leading up to elections.

New feather to Markelytics at Market Research Summit 2017

Markelytics stands tall among best marketers

The latest summit on “Purposeful Marketing” by World Marketing Congress recognizes Markelytics once again for its tremendous growth and being a leading global market research agency.

In the two days conference held at Mumbai Mr. Jasal R Shah, MD/CEO of the company was honored with “MOST INFLUENTIAL MARKET RESEARCH PROFESSIONAL” citation for his contribution to the Market Research World. This adds a new feather to the company and great appreciation to the leader’s vision.

How Technology has Revolutionised Market Research Deployment

Media Coverage: BWDisrupt - Business World

Technology is rapidly changing around us. Today we are surrounded in our day to day lives with devices ranging from Mobile and Wearable Technologies, Cloud Computing Solutions, Virtual Reality, Artificial Intelligence and much more. Such dynamic changes in behavioural patterns has impacted every walk of life including Businesses and Market Research.

Jasal Shah: A Courageous Idealist-cum-Researcher who Successfully Utters his Expedition

Media Coverage: Insight Success

“The market research seems as a systematic investigation aimed at discovering what is going on and, most importantly, on what is changing in the environment,” says Jasal Shah, Managing Director and CEO of Markelytics Solutions.

India Inc. on World Environment Day

Media Coverage: Estrade

Every year, June 5, is celebrated as World Environment Day. The day was first designated by the UN General Assembly in 1972 on the first day of United Nations Conference on the Human Environment, which resulted in the first hosting of World Environment Day (WED) in 1974, with the theme “Only One Earth” In 2017, the host nation is Canada, with the theme, “Connecting People to Nature – in the city and on the land, from the poles to the equator”.

Taking Marketing Research & Analytics to new heights

Media Coverage: Asia Biz Today

Jasal had an inherent inclination towards data-based decision making and this wrote the script of his career. He started  his career with IDC (International Data Corporation) & IMRB (Part of the Kantar Group, WPP’s information, insight and consultancy division), wherein a structure was laid to his overall thought process coupled with technical comprehension of global market research.

‘#WonOverMEN’- A Unique Campaign by Markelytics to Celebrate the Spirt of Feminism

Media Coverage: Media Infoline

Markelytics Solutions Ltd, a global market research agency held an internal campaign - #WonOverMEN, to commemorate International Women’s Day. On this day, the company took the initiative to felicitate women achievers and held various events for its female employees.

'LO DO KHATAM KARO' cuts across the e-wallet clutter, gives Freecharge significant prominence over its competitors

Media Coverage: Freecharge Blog

Bangalore, India: Markelytics Solutions, a global research conglomerate, shared the results of a consumer research done for e-wallets in India in April- June 2016. Cut-throat competition in the e-wallet segment has grown manifold with every brand looking for top of mind recall among users. 

Company of the Year 2015 - We provide a window to the Cost-Effective, Faster & Intelligent Market Research Insights

Media Coverage: Silicon India

Surfacing of new era domains such as Telecom, Media (Digital) and Insurance are facilitating the Market Research Industry to scale up to fresh statures with speckled analysis of consumer insights. Regardless of deceleration in the past, the estimated Rs.1,000 crore Market Research (MR) Industry is all set to take a gigantic soar.

Markelytics Solutions Licenses Decipher’s Beacon

Media Coverage: Online MR

Fresno, CA  – April 29, 2014 –  Decipher, a comprehensive market research services firm, today announced that Markelytics Solutions has licensed its market research and reporting platform, Beacon. Markelytics Solutions, a market research operations support provider and outsourcing business, will use the platform to provide custom options to a variety of industries in 55 countries.

Markelytics forays into Europe

Media Coverage: Business Standard

Bangalore-based offshore market research agency Markelytics Solutions has announced its plans to foray into the European market.

The company has appointed Fredrik Nauckhoff, former head of market intelligence at Nestle, Switzerland, as the head of sales for the European market.

Online market research has great potential

Media Coverage: CXOToday

Jasal Shah,CEO of Bangalore-based Markelytics, an offshore market research service provider speaks to Priyanka Akhouri about online data collection, how online market research methodology works and how e-surveys are more accurate.Excerpts

How is online market research different from traditional market research, and what are the different methods of collecting data through this research?

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