How COVID-19 has changed business dynamics, requiring a change in approach

Media Coverage: Your Story

As the world prepares to emerge from the lockdown imposed to combat the COVID-19 pandemic, businesses are still struggling to recover from its after-effects. The lockdown led to a massive economic disruption with hundreds of businesses forced to shut shop, and the continued safety measures have made remote working and digital operations the new normal.

How Blockchain is Reshaping Market Research

Media Coverage: CXO Today

The most significant fallout of cryptocurrency crash of 2018 was that decision makers across industries sat up to take notice of the blockchain technology. As the fundamental concepts of blockchain — keeping a verified ledger account of all transactions — gained popularity, more and more people realised that blockchain could be used in many different ways to work with data.

Technology in Market Research

Media Coverage: Business World

According to a recent study, only 45% of market research has an actual impact on business decisions. Clearly, market research has a considerable way to go in terms of keeping up with changing business needs - which is where technology comes in. The application of modern technology has brought about a paradigm shift in the way research is conducted, analysed and applied.

The Science behind Successful Customer Experience

Media Coverage: PCQuest

A little over a decade ago, customer experience was at its nascent stage. A brand reached out to its customers, potential or already existing base, through mass media, flyers, door-to-door campaigns or phone calls. It was through these interactions and in-store experience that a customer’s experience with the brand was defined.

The Role of Technology in the Transition of Insights to the foresight

Media Coverage: Yourstory

It was the great British intellectual of the 19th century, Herbert Spencer, who famously observed that “every science is a foresight.” For science, foresight in everything; indeed science itself is foresight, simply because foresight is all about addressing a future problem before people even realise there could be a problem. The same applies to market research, and foresight has a central role to play.

How Can Communities Solve Marketers' Conundrum?

Media Coverage: Entrepreneur India

The customer of today is a master puppeteer - it is the customer who has access to all the strings. Businesses can no longer afford to assume a brand-centric view. The customer is armed with multiple digital channels, and brand loyalty is a hard to find commodity. Companies need to be where customers are, understand their world and provide intuitive solutions to their problems.

Leveraging Technology to Understand Customer Feedback Better

Media Coverage: Your Story

In this age and time where the customer is the king, brands need to constantly question themselves if their product or service is keeping the customers happy enough to be recommended. Brands also need to keep in check customer complaints, suggestions, opinion, and most importantly the brand-related conversations which the customer has on social media.

Digital Transformation of Financial Services

Media Coverage: Finance Derivative

India’s banking and financial services sector is in the middle of a digital revolution. Just look at the number of digital payment apps available for download on your smartphone. From newspaper vendors to your milkman, many service providers are open to receiving payments via apps. Money transfer is smooth and efficient, and banking is more consumer-centric than ever before.

Getting Right Data in a Data-Rich World

Media Coverage: DeccanHerald

Big Data is omnipresent today. But it was not quite the same even ten years back. The last ten or so years have seen giant strides in terms of Internet penetration and use of smartphones as a way of life. Just for some perspective, look back on how we consumed content, what we watched, how we booked rides, shows or movie tickets ten years back, and compare it with today, to get your answers.

The Impact of Technology on Market Research

Media Coverage: Entrepreneur India

Once characterized by traditional methods, Market Research in India is slowly giving way to evolved technologies like social media, improved data collection software, advanced analytics etc. in the last few years. No surprise that the advent of technology in market research is impacting modern-day marketing considerably. 

Importance of market research for the healthcare sector

Media Coverage: Your Story

As an industry, market research may not have even existed today if it weren't for a schoolteacher, a company acquisition, and a lot of farm equipment. Charles Coolidge Parlin was a Wisconsin schoolteacher who had no marketing experience when he was hired by the Curtis Publishing Company in 1911. 

How market research can share insights for Indian companies to scale globally

Media Coverage: Your Story

According to recent studies, India currently has the second-largest number of global multinational corporations among the emerging economies. These businesses have, by and large, sustained their growth momentum by moving to international markets when the timing was right. Notably, the growth rates in international markets are far higher than in domestic markets.

Hyderabadi dads, coolest dads

Media Coverage: New Indian Express

HYDERABAD: Even as we celebrate women and talk of their multiple roles including that of a mother, we also need to acknowledge how men are adapting to the changing role of the dad. Today’s fathers aren’t just defined as a breadwinner or by their professional credentials, they are now a part of every phase of their kid’s life. 

The Rise of online surveys/polls and its implications on brands

Media Coverage: Next Big What

At its core, online surveys/polls are practical and powerful tool since it incorporates a comprehensive social strategy. A newspaper in Pennsylvania is widely credited with having conducted the very first poll way back in 1824. Polls conducted then was typically surveys leading up to elections.

New feather to Markelytics at Market Research Summit 2017

Markelytics stands tall among best marketers

The latest summit on “Purposeful Marketing” by World Marketing Congress recognizes Markelytics once again for its tremendous growth and being a leading global market research agency.

In the two days conference held at Mumbai Mr. Jasal R Shah, MD/CEO of the company was honored with “MOST INFLUENTIAL MARKET RESEARCH PROFESSIONAL” citation for his contribution to the Market Research World. This adds a new feather to the company and great appreciation to the leader’s vision.

How Technology has Revolutionised Market Research Deployment

Media Coverage: BWDisrupt - Business World

Technology is rapidly changing around us. Today we are surrounded in our day to day lives with devices ranging from Mobile and Wearable Technologies, Cloud Computing Solutions, Virtual Reality, Artificial Intelligence and much more. Such dynamic changes in behavioural patterns has impacted every walk of life including Businesses and Market Research.

Jasal Shah: A Courageous Idealist-cum-Researcher who Successfully Utters his Expedition

Media Coverage: Insight Success

“The market research seems as a systematic investigation aimed at discovering what is going on and, most importantly, on what is changing in the environment,” says Jasal Shah, Managing Director and CEO of Markelytics Solutions.

India Inc. on World Environment Day

Media Coverage: Estrade

Every year, June 5, is celebrated as World Environment Day. The day was first designated by the UN General Assembly in 1972 on the first day of United Nations Conference on the Human Environment, which resulted in the first hosting of World Environment Day (WED) in 1974, with the theme “Only One Earth” In 2017, the host nation is Canada, with the theme, “Connecting People to Nature – in the city and on the land, from the poles to the equator”.

Taking Marketing Research & Analytics to new heights

Media Coverage: Asia Biz Today

Jasal had an inherent inclination towards data-based decision making and this wrote the script of his career. He started  his career with IDC (International Data Corporation) & IMRB (Part of the Kantar Group, WPP’s information, insight and consultancy division), wherein a structure was laid to his overall thought process coupled with technical comprehension of global market research.

‘#WonOverMEN’- A Unique Campaign by Markelytics to Celebrate the Spirt of Feminism

Media Coverage: Media Infoline

Markelytics Solutions Ltd, a global market research agency held an internal campaign - #WonOverMEN, to commemorate International Women’s Day. On this day, the company took the initiative to felicitate women achievers and held various events for its female employees.

'LO DO KHATAM KARO' cuts across the e-wallet clutter, gives Freecharge significant prominence over its competitors

Media Coverage: Freecharge Blog

Bangalore, India: Markelytics Solutions, a global research conglomerate, shared the results of a consumer research done for e-wallets in India in April- June 2016. Cut-throat competition in the e-wallet segment has grown manifold with every brand looking for top of mind recall among users. 

Company of the Year 2015 - We provide a window to the Cost-Effective, Faster & Intelligent Market Research Insights

Media Coverage: Silicon India

Surfacing of new era domains such as Telecom, Media (Digital) and Insurance are facilitating the Market Research Industry to scale up to fresh statures with speckled analysis of consumer insights. Regardless of deceleration in the past, the estimated Rs.1,000 crore Market Research (MR) Industry is all set to take a gigantic soar.

Markelytics Solutions Licenses Decipher’s Beacon

Media Coverage: Online MR

Fresno, CA  – April 29, 2014 –  Decipher, a comprehensive market research services firm, today announced that Markelytics Solutions has licensed its market research and reporting platform, Beacon. Markelytics Solutions, a market research operations support provider and outsourcing business, will use the platform to provide custom options to a variety of industries in 55 countries.

Markelytics forays into Europe

Media Coverage: Business Standard

Bangalore-based offshore market research agency Markelytics Solutions has announced its plans to foray into the European market.

The company has appointed Fredrik Nauckhoff, former head of market intelligence at Nestle, Switzerland, as the head of sales for the European market.

Online market research has great potential

Media Coverage: CXOToday

Jasal Shah,CEO of Bangalore-based Markelytics, an offshore market research service provider speaks to Priyanka Akhouri about online data collection, how online market research methodology works and how e-surveys are more accurate.Excerpts

How is online market research different from traditional market research, and what are the different methods of collecting data through this research?


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