Jasal Shah – CEO, Managing Director and Spokesperson of Markelytics and Velocity MR
The age of automation is upon us. We already see artificial intelligence (AI) and machine learning (ML) in various walks of life. From smart voice assistants to self-check-outs at stores, automation is already changing the way we shop, live and do business. Market research is no exception. Every brand or business needs research and intelligence to improve its product or service offerings. It also needs...
Media Coverage: Entrepreneur India
Market Research is a fundamental tool in any company’s arsenal today. It can uncover valuable insights that are crucial to the growth and success of the company. Market Research can tell you as to what your consumers are saying and what their expectations are from a company or a category.
In addition to this, its influence is beyond just how your product...
Media Coverage: Entrepreneur India
Once characterized by traditional methods, Market Research in India is slowly giving way to evolved technologies like social media, improved data collection software, advanced analytics etc. in the last few years. No surprise that the advent of technology in market research is impacting modern-day marketing considerably. ...
Media Coverage: Your Story
As an industry, market research may not have even existed today if it weren't for a schoolteacher, a company acquisition, and a lot of farm equipment. Charles Coolidge Parlin was a Wisconsin schoolteacher who had no marketing experience when he was hired by the Curtis Publishing Company in 1911.
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Media Coverage: Your Story
According to recent studies, India currently has the second-largest number of global multinational corporations among the emerging economies. These businesses have, by and large, sustained their growth momentum by moving to international markets when the timing was right. Notably, the growth rates in international markets are far...
