Coverage | 16th May, 2019

Media Coverage: Entrepreneur India

The customer of today is a master puppeteer - it is the customer who has access to all the strings. Businesses can no longer afford to assume a brand-centric view. The customer is armed with multiple digital channels, and brand loyalty is a hard to find commodity. Companies need to be where customers are, understand their world and provide intuitive solutions...

Career Blogs | 3rd May, 2019
Meet Priya Vasudev, an inspirational leader at work. She is a role model, who has constantly been looked up to and highly respected by her team and peers. Priya has been a Markelyte for over a decade now and every year she has outperformed, making her indispensable in the organization. But what makes her an exceptional individual is not defined just by her work, her personality...
Career Blogs | 26th March, 2019
Neba Martin Njombo, a positive, ambitious and amicable individual, started his journey at Markelytics as a trainee process specialist but through hard work and dedication, he now manages a data collection EU team. He made hard work as the core of his foundation and so his special motivational pill for his team is, not surprisingly – ‘Hard work leads to success and growth. We can...
Coverage | 15th March, 2019

Media Coverage: Your Story

In this age and time where the customer is the king, brands need to constantly question themselves if their product or service is keeping the customers happy enough to be recommended. Brands also need to keep in check customer complaints, suggestions, opinion, and most importantly the brand-related conversations which the...

Coverage | 12th February, 2019

Media Coverage: Finance Derivative

India’s banking and financial services sector is in the middle of a digital revolution. Just look at the number of digital payment apps available for download on your smartphone. From newspaper vendors to your milkman, many service providers are open to receiving payments via apps. Money transfer...

| 8th February, 2019

Every birthday in a person’s life depicts their journey so far, their experiences and the story of their life. For us, February 2, 2019, was something like that, similar to a birthday but much more special as it marked the completion of 15 glorious years of success.

It was an evening to celebrate the togetherness, recognize the stand-out performers and set the tone to reach the pinnacle. An inspiring welcome note by our Director, Rajesh Bodke apprised the august gathering of our...

Coverage | 29th January, 2019

Media Coverage: DeccanHerald

Big Data is omnipresent today. But it was not quite the same even ten years back. The last ten or so years have seen giant strides in terms of Internet penetration and use of smartphones as a way of life. Just for some perspective, look back on how we consumed content, what we watched, how we booked rides, shows or movie...

Coverage | 19th December, 2018

Media Coverage: Yourstory

The age of automation is upon us. We already see artificial intelligence (AI) and machine learning (ML) in various walks of life. From smart voice assistants to self-check-outs at stores, automation is already changing the way we shop, live and do business.

Market research is no exception. Every brand or...

| 13th December, 2018

Jasal Shah – CEO, Managing Director and Spokesperson of Markelytics and Velocity MR

The age of automation is upon us. We already see artificial intelligence (AI) and machine learning (ML) in various walks of life. From smart voice assistants to self-check-outs at stores, automation is already changing the way we shop, live and do business. Market research is no exception. Every brand or business needs research and intelligence to improve its product or service offerings. It also needs...

Coverage | 5th December, 2018

Media Coverage: Entrepreneur India

Market Research is a fundamental tool in any company’s arsenal today. It can uncover valuable insights that are crucial to the growth and success of the company. Market Research can tell you as to what your consumers are saying and what their expectations are from a company or a category.

In addition to this, its influence is beyond just how your product...

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