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How Online Surveys in Market Research are Driving Change

Media Coverage: Entrepreneur

In today’s competitive market place, it is becoming increasingly challenging for companies to stand out from the clutter. And in that context market research has grown to become a strategic tool used by forward-looking companies to help drive their business objectives.

Taking Marketing Research & Analytics to new heights

Media Coverage: Asia Biz Today

Jasal had an inherent inclination towards data-based decision making and this wrote the script of his career. He started  his career with IDC (International Data Corporation) & IMRB (Part of the Kantar Group, WPP’s information, insight and consultancy division), wherein a structure was laid to his overall thought process coupled with technical comprehension of global market research.

‘#WonOverMEN’- A Unique Campaign by Markelytics to Celebrate the Spirt of Feminism

Media Coverage: Media Infoline

Markelytics Solutions Ltd, a global market research agency held an internal campaign - #WonOverMEN, to commemorate International Women’s Day. On this day, the company took the initiative to felicitate women achievers and held various events for its female employees.

'LO DO KHATAM KARO' cuts across the e-wallet clutter, gives Freecharge significant prominence over its competitors

Media Coverage: Freecharge Blog

Bangalore, India: Markelytics Solutions, a global research conglomerate, shared the results of a consumer research done for e-wallets in India in April- June 2016. Cut-throat competition in the e-wallet segment has grown manifold with every brand looking for top of mind recall among users. 

Company of the Year 2015 - We provide a window to the Cost-Effective, Faster & Intelligent Market Research Insights

Media Coverage: Silicon India

Surfacing of new era domains such as Telecom, Media (Digital) and Insurance are facilitating the Market Research Industry to scale up to fresh statures with speckled analysis of consumer insights. Regardless of deceleration in the past, the estimated Rs.1,000 crore Market Research (MR) Industry is all set to take a gigantic soar.

Markelytics expands horizon into the Middle East

Media Coverage: Greenbook

Adding a new feather to its global crown, multi-national research firm Markelytics Solutions has recently forayed into the Middle East & North Africa (MENA) region. The company has opened its new office in the lavish Opal Towers of Dubai.

Health is Wealth! Let us Encash it!!

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with the rise in a sedentary lifestyle and a fast-food culture, coupled with the build-up of stress and toxins in our everyday life, we have seen the emergence of a new set of diseases altogether - the 'life-style related diseases', which is afflicting more and more people every day.

The phenomenon of Social Media

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Not so long ago, Twitter was the monopoly of birds, Wiki was the Hawaiian for ‘fast’ and the closest one could get to “Facebook” was the face of the poet’s sweetheart that he had compared to a book. While, words like Skype, Pinterest and Vimeo were mumbo-jumbo altogether. Not so anymore.

Top 10 Advantages of Online Surveys

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Online surveys are a great option for business owners who would like to conduct their own research, and online survey tools make it possible for these business owners to perform market research at a fraction of the usual cost. The list below explains ten benefits of using online surveys as a way of researching your target market.
 
1. Faster

Markelytics Solutions Licenses Decipher’s Beacon

Media Coverage: Online MR

Fresno, CA  – April 29, 2014 –  Decipher, a comprehensive market research services firm, today announced that Markelytics Solutions has licensed its market research and reporting platform, Beacon. Markelytics Solutions, a market research operations support provider and outsourcing business, will use the platform to provide custom options to a variety of industries in 55 countries.

Online market research has great potential

Media Coverage: CXOToday

Jasal Shah,CEO of Bangalore-based Markelytics, an offshore market research service provider speaks to Priyanka Akhouri about online data collection, how online market research methodology works and how e-surveys are more accurate.Excerpts

How is online market research different from traditional market research, and what are the different methods of collecting data through this research?

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