Meet the Markelyte - Deven Pajai

Deven Pajai, an exceptional leader and a market research whiz is one of the brilliant minds at Velocity MR, the full arm service of Markelytics solution. He always has the go-getter attitude that inspires his team to give their best and prove themselves at each step of their personal and career development.
He is often described as a leader with a friendly and positive personality, someone who is always eager to learn and encourage others to do the same. 


Give a snapshot of your career progression over the years at Markelytics?

I joined Velocity MR – the full-service arm of Markelytics in May 2016. The journey has been full of ups and downs but undoubtedly there was learning at each and every step. What works for me is the ‘positive attitude’ towards my work & colleagues. In a nutshell over a span of 3 years, I focused majorly on:

  • Rightly challenging myself
  • Looking for opportunities to learn something new and
  • Developing a go-getter attitude

Describe your team.

Though we are a small team, we are a dedicated bunch of researchers. Everybody is unique in their own way, and that’s what makes my team more fun to work with.

Why do you think anyone should choose Markelytics to work?

  • Gives you an opportunity to work independently and expand the boundaries/horizons
  • Challenges you to learn & grow in a positive way
  • Support and encouragement from not only colleagues but from top management also

What is your management style?

When it comes to managing my team, I enjoy democratic management style. I personally believe that ideas should move freely among the team members and everyone should be given a fair chance to put forth their viewpoints & opinions. This way higher productivity & stronger contributions can be expected from the team.

Your motivational pill for the team

It is crucial for the team members to understand the bigger picture. Making them know that what they are doing at the moment will contribute to an end goal, can prove to be a great motivation for the team. It is important to make sure that they understand how they fit into the big picture or organization goals at large.

Your mantra of life

Enjoy life to the fullest. I believe if something can be done with a positive attitude then why to ruin it with stress and overthinking.And moreover, when at peace mind thinks better and can do wonders. 


Role of your team in the success of Markelytics.

I belong to the full-service arm of Markelytics - Velocity MR. I along with my team has completed a number of successful research projects. I can proudly say that we not only get positive feedback from our end clients but also have ensured repeated business from them. We provide our clients with valuable insights which helps them in catering their business objectives rightly & effectively.

Our recent PR research initiative covering IPL 2019 has grabbed the attention of some big names coming from various sectors. Soon we will be ready with IPL 2019 Brand Insights book which will further work in getting new clients on board.

One liner for someone who is new at Markelytics.

Hard Work and Dedication are surely the keys to success. But if you will learn the art of smart work, not only will you be successful but will be valued by your peers as well.

Share a fun-fact that no one knows about you.

I won’t say that no one knows this. But yes, there are only a few who are aware. With a team of 9-10, I performed at India’s Dancing Superstars. That was among the fun and good to recall moments of my life.

Describe yourself in three words.

  • Friendly
  • Supportive
  • Positive

What are the three things that you look out for before hiring any candidate?

  • Long term potential
  • Eagerness to learn
  • Willingness to take responsibility