| 8th February, 2019

Every birthday in a person’s life depicts their journey so far, their experiences and the story of their life. For us, February 2, 2019, was something like that, similar to a birthday but much more special as it marked the completion of 15 glorious years of success.

It was an evening to celebrate the togetherness, recognize the stand-out performers and set the tone to reach the pinnacle. An inspiring welcome note by our Director, Rajesh Bodke apprised the august gathering of our...

| 13th December, 2018

Jasal Shah – CEO, Managing Director and Spokesperson of Markelytics and Velocity MR

The age of automation is upon us. We already see artificial intelligence (AI) and machine learning (ML) in various walks of life. From smart voice assistants to self-check-outs at stores, automation is already changing the way we shop, live and do business. Market research is no exception. Every brand or business needs research and intelligence to improve its product or service offerings. It also needs...

| 5th December, 2018
Market Research is a fundamental tool in any company’s arsenal today. It can uncover valuable insights that are crucial to the growth and success of the company. Market Research can tell you as to what your consumers are saying and what their expectations are from a company or a category. In addition to this, its influence is beyond just how your product is performing but can even tell you as to what its positioning should be in the marketplace. Hence it is no surprise that most...
| 15th November, 2018
A strong foundation is a key to all the success stories that we have heard or seen. The same applies to the success of our country, and its foundation is laid by our children who are going to take us forward in the journey of growth. It is quintessential that we acknowledge, applaud and appreciate the tenderness in the lives of these bright kids. One of the most important personalities of our country, Late Pandit Jawaharlal Nehru, the first Prime Minister of Independent India loved...
Coverage | 30th October, 2018

Media Coverage: Entrepreneur India

Once characterized by traditional methods, Market Research in India is slowly giving way to evolved technologies like social media, improved data collection software, advanced analytics etc. in the last few years. No surprise that the advent of technology in market research is impacting modern-day marketing considerably. ...

Career Blogs | 5th October, 2018
Yogesh Phatangare, who started his journey 3 years ago at Markelytics in MIS department, is now a product manager of the Web Development team. He is passionate individual who is always on a look out to create new, unique and creative tech-products with his team. Believes that passion and innovation combined together can bring a lot to the table and acts as a stepping ladder in...
Career Blogs | 3rd September, 2018
Meet Mahesh, Senior Manager in sales, a dynamic personality who is an inspiration to his team members. As a senior manager he is known for instilling and boosting confidence in his team. A classic example of how hard work can take you to places. His managerial style is strong as he believes everybody has their views and ideologies that should be respected as anybody’s,...
Coverage | 27th August, 2018

Media Coverage: Your Story

As an industry, market research may not have even existed today if it weren't for a schoolteacher, a company acquisition, and a lot of farm equipment. Charles Coolidge Parlin was a Wisconsin schoolteacher who had no marketing experience when he was hired by the Curtis Publishing Company in 1911. 

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Career Blogs | 7th August, 2018
Rachan K. A, Associate Director-HR, has been a Markelyte for over seven years. She is known for her people’s skill and is responsible for all the talent-recruits she has had in the organization. She is an inspiring person who believes that with patience and hard work there is no obstacle that you cannot surpass.
 

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Coverage | 25th June, 2018

Media Coverage: Your Story

According to recent studies, India currently has the second-largest number of global multinational corporations among the emerging economies. These businesses have, by and large, sustained their growth momentum by moving to international markets when the timing was right. Notably, the growth rates in international markets are far...

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