Avidestal Technologies, the tech arm of global research giant Markelytics Solutions, appoints Sonakshi Singh as its Vice President of Products Sales. In her new role, Sonakshi will be responsible for the country-wide & global sales of Avidestal products, i.e., Me-Grow, AvidViews, AvidIntelli, AvidCircle & AvidHub. She will also lay out the road map for the upcoming phase of the company’s growth in the Indian & global markets. With her appointment, Avidestal Technologies intends to strengthen its presence across markets by foraying into new cities every quarter and making an aggressive global push. The company further aims to have its field presence for Me-Grow in 20+ cities by the end of 2023.
Additionally, the company has also expanded its geographical presence to two new cities – Hyderabad and Lucknow. It has hired a large field force, including a few leadership positions in these two cities. Me-Grow currently has 6000 + subscribers from 7 Indian cities covering 20+ industries. Since its inception, Me-Grow has witnessed around 20-30% growth m-o-m in its subscriber base. Especially subscribers from industries like electronics education, groceries, salon, etc., have seen exceptional growth in recent months. Out of all our subscribers, 25% belong to the hotel industry and have already gained an increase in their customer experience & retention rate.
With more than 16 years of experience in the market research industry, Sonakshi brings a combination of decoding consumer insights, quantitative research, business strategy, storytelling, and people management. Her expertise will be key in contributing towards the advancement of Avidestal’s strategy to deliver innovative solutions offerings to customers/clients.
Speaking on the new appointments, Mr. Jasal Shah, MD & CEO of Markelytics, said, “I am delighted to have Sonakshi on the team. She has demonstrated immense success in developing high-performance sales teams and business development in new market areas. With her comprehensive and proven marketing experience across industries and our expansion to two new markets, we are sure her contribution will play a pivotal role in further increasing product adoption.”
“I’m thrilled to join such a versatile team at Markelytics and look forward to assisting the company in achieving its growth and profitability targets. With such great leadership to look up to, I am hoping to drive new-age products to the next phase of growth.”, said Sonakshi.
Previously, Sonakshi was associated with Hansa Research for 16+ years and has held various strategic roles. In her last role, she spearheaded Hansa’s business in Southern India. She was instrumental in creating awareness about the firm, developing products, and extending the business to new sectors. She has rich experience in solving business problems across multiple sectors such as F&B, Personal care products, BFSI, Retail, Fashion, Alcobev, Jewellery, Social Research, etc.
Her work has been recognized in prestigious industry forums, and she won the Best Developmental Research award in MRSI Golden Key Awards in 2020. She was also the finalist of the Best Team award in the MRSI Golden Key Awards in 2019 and the Best Storytelling award category in the MRSI Golden Key Awards in 2021.