How Blockchain is Reshaping Market Research

Media Coverage: CXO Today

The most significant fallout of cryptocurrency crash of 2018 was that decision makers across industries sat up to take notice of the blockchain technology. As the fundamental concepts of blockchain — keeping a verified ledger account of all transactions — gained popularity, more and more people realised that blockchain could be used in many different ways to work with data.

Technology in Market Research

Media Coverage: Business World

According to a recent study, only 45% of market research has an actual impact on business decisions. Clearly, market research has a considerable way to go in terms of keeping up with changing business needs - which is where technology comes in. The application of modern technology has brought about a paradigm shift in the way research is conducted, analysed and applied.

Markelytics steps up to mitigate the effects of COVID-19

The alarming spread of COVID-19 is deeply concerning to us at Markelytics. In trying times such as this, we want to address this issue and let our people know, we care. Therefore, to reach out and ensure the employees' safety in and out of the workplace, Markelytics has taken necessary steps to curb and tackle the spread of the novel COVID-19: