The Role of Technology in the Transition of Insights to the foresight

Media Coverage: Yourstory

It was the great British intellectual of the 19th century, Herbert Spencer, who famously observed that “every science is a foresight.” For science, foresight in everything; indeed science itself is foresight, simply because foresight is all about addressing a future problem before people even realise there could be a problem. The same applies to market research, and foresight has a central role to play.