The Impact of Technology on Market Research

Media Coverage: Entrepreneur India

Once characterized by traditional methods, Market Research in India is slowly giving way to evolved technologies like social media, improved data collection software, advanced analytics etc. in the last few years. No surprise that the advent of technology in market research is impacting modern-day marketing considerably. 

Meet the Markelyte - Yogesh

Yogesh Phatangare, who started his journey 3 years ago at Markelytics in MIS department, is now a product manager of the Web Development team. He is passionate individual who is always on a look out to create new, unique and creative tech-products with his team. Believes that passion and innovation combined together can bring a lot to the table and acts as a stepping ladder in the growth of the organization.